Cameron Conquest (Portfolio Redesign)
A personal portfolio redesign emphasizing elegant minimalism, smooth performance, and a polished, approachable presentation of my work.
A Fresh Start
My previous portfolio was built quickly just to have something live. While it served its purpose, it didn’t reflect the quality, style, or professionalism I wanted to showcase. I wanted a site that felt polished, confident, and approachable, while also loading quickly and using modern web tools. The goal was to create a portfolio that accurately represents my personal brand and skills, and provides visitors with a smooth, engaging experience.
Finding Inspiration
To guide the redesign, I drew inspiration from brands and websites that balance luxury and simplicity. Apple.com influenced clean, user-focused layouts, givenchy.com inspired a high-end, premium aesthetic, and noon.world provided ideas for minimalist navigation and spacing. From these inspirations, I developed a design that emphasizes luxury and minimalism without feeling cold or unapproachable. Curved corners add softness, and a monochrome palette of blacks and greys with sparing white accents ensures every element feels intentional.
A key challenge was optimizing the site for search engines while keeping content minimal. Every word was chosen carefully for clarity and impact, and meta titles and descriptions were crafted to improve discoverability.
How It Works
From a technical perspective, I rebuilt the portfolio as a headless WordPress site. This setup keeps WordPress for content management but delivers a lightweight, fast user-facing experience. In other words, I retain the benefits of WordPress – easy content updates and reliable management – without the bloated, slow frontend that can affect performance. This approach improved page speed, SEO, and overall user experience, while ensuring the site remains easy to maintain and update.
Conclusion
The redesign successfully combines luxury, minimalism, and modern performance. Pages now load significantly faster, search engine visibility has improved, and visitors engage more deeply with the site. By carefully balancing design, content, and technology, the portfolio now reflects my skills and personal brand in a polished, professional, and approachable way.